Welcome to the fourth and final in my series of articles to help you understand and get to know your customers or clients. Part One...

Welcome to the third in my series of articles to help you understand and get to know your customers or clients. Part One focused on...

In Part One, I explained how to segment your audience by breaking it down into groups of similar like-minded individuals so you could...

Hi and welcome to the first of a series of blogs to help you understand your target markets. The series will cover: How you define your...

Hi and welcome to my blog. This is the first of a series focusing on how to build your brand, whether you’re developing or refining. And,...